All-Ukrainian Advertising Coalition (VRK) is the key association in the advertising and communications market in Ukraine. It brings together the leading players of the market (more than 150 companies), including creative, marketing, PR agencies, media companies, and advertisers.
VRK mission: Development of the advertising market in Ukraine
For 25 years in the Ukrainian market, VRK has been initiating and supporting various activities that contribute to the development of the industry, solving its pressing problems and challenges faced by the members of the country's advertising community. The coalition, as an influential "voice" of the industry, promotes the VRK members`` values and cooperates with most players of the advertising and communication market.
The coalition - VRK is an organizer of key international and national advertising contests and events in Ukraine such as Effie Awards Ukraine, Ukrainian Creative Stories, Kyiv International Advertising Festival (KIAF), ADC*Ukraine Awards, Best Marketing Practices, The Night of Ad Eaters, etc.
VRK is the local representative of several international contests such as Epica, ADC*E, Golden Drum, Gerety Awards, etc.
VRK is a member of the European Association of Communications Agencies.
Key VRK Activities
VRK in cooperation with specialized industry associations, research companies and the largest players in the advertising and communication market, conducts research and publishes data that helps to understand who is who in the advertising market and what is happening in the industry as a whole.
In addition, VRK constantly interacts with Ukrainian and foreign advertising associations and mass media
For more than 20 years, VRK has held and supported various national and international advertising festivals and contests, initiated conferences, round tables and educational projects to increase the professionalism of the industry and exchange international experience.
VRK actively participates in both the improvement of advertising legislation and the development of the advertising self-regulation system, as well as in representing and protecting the interests of Coalition members, advising on the compliance of advertising materials with legislative norms, etc.
VRK disseminates industry-relevant news from members of the Coalition on official resources: websites and social networks of VRK and Coalition projects; invites VRK members to be speakers at conferences and juries of contests/festivals both in Ukraine and abroad; publishes author's materials of VRK members on the leading advertising and marketing media Sostav.ua
VRK promotes the development of the social mission of advertising in order to draw society's attention to social problems and universal human values.
Thus, VRK created the Social Advertising Exchange project, the task of which is to raise the professional level of social advertising in Ukraine. Positive Change categories for social responsibility campaigns were introduced into the contest programs of KIAF and Effie Awards Ukraine. Special prizes for social responsibility topics are also created as part of these festivals. To implement the values of sustainable development, VRK initiated round tables, workshops and discussions within the framework of the Best Marketing Practices conference.
Effie Awards Ukraine is known by advertisers and agencies in Ukraine as the preeminent award in the industry. Effie is an international program that was launched in 1968 in the USA. For over 50 years, winning an Effie has become a global symbol of achievement. In 2005 VRK received the exclusive right to carry out Effie in Ukraine.
Ukrainian Creative Stories is the platform that unites the largest creative festivals in Ukraine. The main goal is to highlight the talents of the Ukrainian creative industry, celebrate the brightest names and award the best works. The contest part of the project unites professional advertising festivals:
Annual rankings of the advertising industry of Ukraine:
Best Marketing Teams is the ranking of the best marketing teams in Ukraine. The ranking presents advertisers in terms of categories/industries in which companies operate (for example, agricultural, alcohol beverages, finance, telecom, pharma, etc.).
Best Marketing Practices is the top educational event in Ukraine among advertisers and agencies. The conference consists of case-finalists of the Effie Awards Ukraine contest, which determines the most effective campaigns in the country's advertising and communications market. Marketers and agencies share their experience of creating and implementing their effective cases, non-standard solutions, cardinally bold steps, and the reasons for their success.
Sostav.ua is the leading Ukrainian industry media in the field of advertising, marketing and PR. The portal daily tells about the most creative solutions in the field of advertising and branding, important events of the advertising industry, festivals and current news of the consumer market of Ukraine and the world.
Unpacking Ads is the VRK YouTube channel. The platform brought together the news of the communication industry of Ukraine, interviews and thoughts of experts in the advertising market, and updates on VRK projects.
CrUAtivity – a monthly digest of news of advertising creativity in Ukraine by All-Ukrainian Advertising Coalition. The purpose of the monthly reviews from VRK is to show what Ukrainian creatives are doing, how they work in difficult conditions and what actual topics are reflected in advertising creativity today.
VRK at the war
Since the beginning of the war the main focus of VRK activities has been on communication with state authorities, professional audiences, including specialized media, partners and specialized organizations in Ukraine and abroad, regarding attracting support for the advertising industry, creating opportunities for the work of advertising agencies and Ukrainian specialists
It has already been done:
It has already been done:
Advertising Industry Pulse research
Members of the All-Ukrainian advertising coalition (VRK) comprise advertising companies that have various specialties, active industry players.
We surveyed VRK members about their state of affairs, how they are doing, to find out what`s going on with advertising agencies and advertising market in the sixth month of the war in Ukraine.
Research «Advertising Industry Pulse» is a unique report of Ukrainian advertising market in conditions of war, as of July 2022.
In difficult times, it is essential to unite with supporters. All-Ukrainian advertising coalition thanks to everyone who creates topical initiatives and involve in our projects.
Click here to review the full report.