All-Ukrainian Advertising Coalition (VRK) is the key association in the advertising and communications market in Ukraine. It brings together the leading players of the market (more than 150 companies), including creative, marketing, PR agencies, media companies, and advertisers. 

VRK mission: Development of the advertising market in Ukraine

For 25 years in the Ukrainian market, VRK has been initiating and supporting various activities that contribute to the development of the industry, solving its pressing problems and challenges faced by the members of the country's advertising community. The coalition, as an influential "voice" of the industry, promotes the VRK members`` values and cooperates with most players of the advertising and communication market.

The coalition - VRK is an organizer of key international and national advertising contests and events in Ukraine such as Effie Awards Ukraine, Ukrainian Creative Stories, Kyiv International Advertising Festival (KIAF), ADC*Ukraine Awards, Ukrainian Design: The Very Best Of, Best Marketing Practices, The Night of Ad Eaters, etc.

VRK is the local representative of several international contests such as Effie Awards, Epica, ADC*E, Golden Drum, Gerety Awards, etc. 

VRK is a member of the European Association of Communications Agencies.