Фіналісти Effie Awards Ukraine 2018
04.12.2018Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.
У фінал пройшло 104 заявки у 49 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 5 грудня члени Гранд журі оберуть Гран-прі конкурсу.
Переможці конкурсу будуть оголошені вже 12 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress. Також цього дня відбудеться нагородження переможців рейтингів ефективності для рекламних та медіа агентств, рекламно-комунікаційних холдингів, брендів та рекламодавців, а також рейтингу Best Marketing Teams, який визначить найкращі маркетинг-команди рекламодавців України.
А поки у вас є можливість побачити повний перелік фіналістів конкурсу Effie Awards Ukraine 2018.
У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30, Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua.
Entrant |
Entry name |
Marketer |
Brand |
1. Food |
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Dentsu Media |
Turning Millennium into a star |
Chocolate factory Millennium |
Millennium |
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2. Non-alcoholic drinks |
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Y&R |
The First Rule |
IDS Borjomi Ukraine |
Morshynska Sport |
BBDO Ukraine |
A Confrontation of Worlds |
PepsiCo |
Pepsi Cola |
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3. Alcoholic drinks |
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Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
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5. Health & Beauty |
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TABASCO |
Transformation |
Henkel Ukraine |
Syoss |
Gres Todorchuk PR |
The Opera No One Heard |
NGO Vidchui |
NGO Vidchui |
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6. Medicines & medical care services |
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Vivid by Admixer |
From Boring Medicine to Brand-Support for Every Mom |
BIOCODEX UKRAINE |
Otipax |
Media First Ukraine |
The theory of large numbers |
DILEO Farma Ukraine |
Tantum Verde |
ekonomika+ |
Dytynology |
Medical centre "Dobrobut" |
Dytynologia (Childrenology) |
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8. Home furnishings & appliances, office equipment |
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Postmen DA |
Electrolux Ultra Silencer |
Electrolux |
Electrolux |
Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
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10. Products and services for children |
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COXO |
Agu moms choice |
PepsiCo |
Agusha |
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11. Automotive |
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BBDO Ukraine |
Small steps to big changes. |
Toyota-Ukraine |
Toyota Camry |
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12. Telecommunications services |
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TABASCO |
The end of voice era |
Vodafone Ukraine |
Vodafone Ukraine |
Serviceplan Ukraine |
Roaming “Aboriginals” |
Kyivstar |
Kyivstar |
MullenLowe Adventa |
Smart alternative to UNLIMs |
lifecell |
lifecell |
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16. Retail & public services |
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THINKMcCANN |
Care in action |
FOZZY GROUP |
Fora |
Ogilvy Ukraine |
METRO KEEPS PRICES FIT |
METRO Cash&Carry Ukraine |
Metro Cash&Carry Ukraine |
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18. Foodservice |
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TBWA\Ukraine |
Maestro Beef&Cheddar |
McDonald’s Ukraine |
McDonald's |
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20. Leisure, entertainment, culture & education, travel & tourism |
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Gres Todorchuk PR |
Global Teacher Prize Ukraine: How to turn teachers into celebrities |
NGO Osvitoria |
NGO Osvitoria |
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21. Financial & Business services |
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Oschadbank |
Small business - big deal |
Oschadbank |
Oschadbank. Build yours |
Havas Ukraine |
Uncle Zhora |
Moneyveo |
Moneyveo |
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22. Media & Self promotion |
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1+1 media |
#SCHOOL |
1+1 media group |
1+1 media group |
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23. Delivery. Post servises |
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CF.Digital |
Now the mail has a soul! |
ELTECH LLC |
TravelPost |
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25. Social & charity |
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Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
ISD Group |
Huggies. Born for hugs 2018 |
Kimberly-Clark Ukraine |
Huggies |
Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
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26. Political and patriotic campaigns, state campaigns and programs |
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Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
Gres Todorchuk PR |
Corruption Park: Controversy as a way to disrupt indifference |
European Union Anti-Corruption Initiative |
European Union Anti-Corruption Initiative |
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27. Small Budget |
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PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
Havas PR Kyiv |
Hemophilia: a Bubble Wrap Hoodie |
Shire Ukraine |
Shire |
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28. Rebranding |
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Zenith |
Fructis Renovation or how to be on the TOP again |
L’OREAL UKRAINE |
Fructis/Garnier |
THINKMcCANN |
Care in action |
FOZZY GROUP |
Fora |
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29. New technologies and/or Media innovation |
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Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
Carat Ukraine |
RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD! |
Danone Ukraine |
RASTISHKA |
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30. Product/Service Launch |
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TBWA\Ukraine |
Maestro Beef&Cheddar |
McDonald’s Ukraine |
McDonald's |
Publicis Ukraine |
Your burger - your rules |
Nestle Ukraine |
Torchyn |
Hoshva PR |
Microlax. How to enter in new category 'fast and gentle' and gain №4 rank for 6 month |
Johnson & Johnson Ukraine |
Microlax |
Oschadbank |
Small business - big deal |
Oschadbank |
Oschadbank. Build yours |
THINKMcCANN |
Retro-innovation |
Carlsberg Ukraine |
Lwiwske Eksportowe |
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
THINKMcCANN |
A story of viral contamination with Colorista |
L’Oreal Paris |
L’Oreal Paris |
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31. Most effective use of social media marketing |
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Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
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32. Data-driven/programmatic |
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Isobar Ukraine |
Pharma Digital Pioneer, or How to become a market leader via digital |
Bayer |
Bepanthen® Plus |
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33. Single Impact Engagement |
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Saatchi&Saatchi |
How Rebra&Kotlety gastro-bar "hacked" Champions League final |
Gastrobar Rebra&Kotlety |
Rebra&Kotlety gastrobar |
Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
Gres Todorchuk PR |
The Opera No One Heard |
NGO Vidchui |
NGO Vidchui |
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
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34. Short Term Effects |
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Rockets. Growth R&D |
Before And After New Year |
MHP S.A. |
Nasha Ryaba |
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
Initiative |
AXA Start the morning properly |
Lantmanen AXA |
AXA |
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35. Long-term Effectiveness |
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Rockets. Growth R&D |
Martini. Reboot. |
Bacardi-Martini Ukraine |
MARTINI |
ISD Group |
Huggies. born for hugs 2018 |
Kimberly-Clark Ukraine |
Huggies |
BBDO Ukraine |
A Confrontation of Worlds |
PepsiCo |
Pepsi Cola |
THINKMcCANN |
How Garage revived a non-trendy category and became its leader |
Carlsberg Ukraine |
S&R Garage |
THINKMcCANN |
KOMOn to the processed cheese market! |
KOMO UKRAINE |
KOMO |
THINKMcCANN |
How to become CHEESEreous player |
KOMO UKRAINE |
KOMO |
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37. Loyalty |
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Kinograf |
#FairBnB |
Beer Point |
Beer Point |
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38. Experiential Marketing |
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Rockets. Growth R&D |
Give the fire on the festival |
MHP S.A. |
Appetytna |
TWIGA UKRAINE |
Let’s PUMB, PUMB, PUMB! |
FUIB |
FUIB |
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
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39. Business Challenge/David vs. Goliath |
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Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
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41. Single Communication Channel |
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Postmen DA |
Electrolux Ultra Silencer |
Electrolux |
Electrolux |
Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
Media First Ukraine |
The theory of large numbers |
DILEO Farma Ukraine |
Tantum Verde |
THINKMcCANN |
A story of viral contamination with Colorista |
L’Oreal Paris |
L’Oreal Paris |
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42. Sponsorship |
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Carat Ukraine |
SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH |
Philips Ukraine |
Philips |
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43. Seasonal Marketing |
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THINKMcCANN |
Beer climate change |
Carlsberg Ukraine |
Lvivske |
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
THINKMcCANN |
SEASON OF HOT POTAGE SOUPS |
Nestle Ukraine |
Torchyn |
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44. Corporate Reputation |
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Grape Digital |
MHP Start. Employer’s brand for new specialists |
Myronivsky Hliboproduct |
Mironivsky Hliboproduct |
1+1 media |
The Ideas People |
1+1 media group |
1+1 media group |
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45. Youth Marketing |
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Rockets. Growth R&D |
Give the fire |
MHP S.A. |
Appetytna |
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
DTF Agency |
The BASE Kyiv |
adidas |
adidas |
#Oddee Agency |
Pit Bull Battle V |
New Products Group |
Pit Bull |
Publicis Ukraine |
Your burger - your rules |
Nestle Ukraine |
Torchyn |
Havas Digital Kyiv |
Durnev watches stories (how it all began) |
Nestle Ukraine |
Lion |
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
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46. Branded content & Branded Utility |
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Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
U.N.C.L.E. |
Huggies Club YouTube community |
Kimberly-Clark Ukraine |
Huggies |
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47. Native advertising |
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Kinograf |
#FairBnB |
Beer Point |
Beer Point |
Havas Digital Kyiv |
How to overtake the growth of the market ten times, endangering the product ten times? |
ASBIS Ukraine |
Ultimate Ears |
Black Box |
E-katalog. How to make someone`s content to work for you |
NADAVI TRADE SYSTEM |
E-katalog |
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48. Celebrity Sells |
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Zenith |
The very same feeling when you're with Pure the coolest one |
L’OREAL UKRAINE |
Pure/Garnier |
THINKMcCANN |
To the legendary Final with the legendary Sasho |
Mastercard-Ukraine |
Mastercard |
Digital Choo Marketing Agency |
How the Bald one earned a spot on the couch |
Pari-Match |
Parimatch |
Gres Todorchuk PR |
Celebrity Alphabet |
NGO Vidchui |
NGO Vidchui |
Carat Ukraine |
HOW TO TRIPLE DIGIT ROI |
Philips Ukraine |
Philips |
Y&R |
In Sport We Trust |
IDS Borjomi Ukraine |
Morshynska Sport |
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49. Cross Media Storytelling |
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Rockets. Growth R&D |
Before And After New Year |
MHP S.A. |
Nasha Ryaba |
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
#Oddee Agency |
Pit Bull Battle V |
New Products Group |
Pit Bull |
PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
THINKMcCANN |
A ball can start priceless stories |
Mastercard-Ukraine |
Mastercard |
TV Ukraine |
Grand show «Liga Zirok» |
TV Ukraine |
TV Ukraine |