Фіналісти Effie Awards Ukraine 2018

04.12.2018

Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій. 

У фінал пройшло 104 заявки у 49 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 5 грудня члени Гранд журі оберуть Гран-прі конкурсу.

Переможці конкурсу будуть оголошені вже 12 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress. Також цього дня відбудеться нагородження переможців рейтингів ефективності для рекламних та медіа агентств, рекламно-комунікаційних холдингів, брендів та рекламодавців, а також рейтингу Best Marketing Teams, який визначить найкращі маркетинг-команди рекламодавців України. 

А поки у вас є можливість побачити повний перелік фіналістів конкурсу Effie Awards Ukraine 2018.

У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30,  Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua

Entrant

Entry name

Marketer

Brand

1. Food

Dentsu Media

Turning Millennium into a star

Chocolate factory Millennium

Millennium

 

 

 

 

2. Non-alcoholic drinks

Y&R

The First Rule

IDS Borjomi Ukraine

Morshynska Sport

BBDO Ukraine

A Confrontation of Worlds

PepsiCo

Pepsi Cola

 

 

 

 

3. Alcoholic drinks

Rockets. Growth R&D

Aperitivo Time

Bacardi-Martini Ukraine

MARTINI

THINKMcCANN

Anti-compote from anti-granny

Carlsberg Ukraine

S&R Garage

 

 

 

 

5. Health & Beauty

TABASCO

Transformation

Henkel Ukraine

Syoss

Gres Todorchuk PR

The Opera No One Heard

NGO Vidchui

NGO Vidchui

 

 

 

 

6. Medicines & medical care services

Vivid by Admixer

From Boring Medicine to Brand-Support for Every Mom

BIOCODEX UKRAINE

Otipax

Media First Ukraine

The theory of large numbers

DILEO Farma Ukraine

Tantum Verde

ekonomika+

Dytynology

Medical centre "Dobrobut"

Dytynologia (Childrenology)

 

 

 

 

8. Home furnishings & appliances, office equipment

Postmen DA

Electrolux Ultra Silencer

Electrolux

Electrolux

Media First Ukraine

#warmstory

Hansa Ukraine

Hansa

 

 

 

 

10. Products and services for children

COXO

Agu moms choice

PepsiCo

Agusha

 

 

 

 

11. Automotive

BBDO Ukraine

Small steps to big changes.

Toyota-Ukraine

Toyota Camry

 

 

 

 

12. Telecommunications services

TABASCO

The end of voice era

Vodafone Ukraine

Vodafone Ukraine

Serviceplan Ukraine

Roaming “Aboriginals”

Kyivstar

Kyivstar

MullenLowe Adventa

Smart alternative to UNLIMs

lifecell

lifecell

 

 

 

 

16. Retail & public services

THINKMcCANN

Care in action

FOZZY GROUP

Fora

Ogilvy Ukraine

METRO KEEPS PRICES FIT

METRO Cash&Carry Ukraine

Metro Cash&Carry Ukraine

 

 

 

 

18. Foodservice

TBWA\Ukraine

Maestro Beef&Cheddar

McDonald’s Ukraine

McDonald's

 

 

 

 

20. Leisure, entertainment, culture & education, travel & tourism

Gres Todorchuk PR

Global Teacher Prize Ukraine: How to turn teachers into celebrities

NGO Osvitoria

NGO Osvitoria

 

 

 

 

21. Financial & Business services

Oschadbank

Small business - big deal

Oschadbank

Oschadbank. Build yours

Havas Ukraine

Uncle Zhora

Moneyveo

Moneyveo

 

 

 

 

22. Media & Self promotion

1+1 media

#SCHOOL

1+1 media group

1+1 media group

 

 

 

 

23. Delivery. Post servises

CF.Digital

Now the mail has a soul!

ELTECH LLC

TravelPost

 

 

 

 

25. Social & charity

Leo Burnett Ukraine

#MoneyCanChallenge

“Tabletochki” Fund

Tabletochki

ISD Group

Huggies. Born for hugs 2018

Kimberly-Clark Ukraine

Huggies

Gres Todorchuk PR

Uncounted Since 1932

Ukrainian Leadership Academy

Ukrainian Leadership Academy

 

 

 

 

26. Political and patriotic campaigns, state campaigns and programs

Gres Todorchuk PR

Uncounted Since 1932

Ukrainian Leadership Academy

Ukrainian Leadership Academy

Gres Todorchuk PR

Corruption Park: Controversy as a way to disrupt indifference

European Union Anti-Corruption Initiative

European Union Anti-Corruption Initiative

 

 

 

 

27. Small Budget

PlusOne

Book Forum. Reinvention

Publishers’ Forum

Publishers’ Forum

Media First Ukraine

#warmstory

Hansa Ukraine

Hansa

Kinograf

#FairBnB

Beer Point

Beer Point

Havas PR Kyiv

Hemophilia: a Bubble Wrap Hoodie

Shire Ukraine

Shire

 

 

 

 

28. Rebranding

Zenith

Fructis Renovation or how to be on the TOP again

L’OREAL UKRAINE

Fructis/Garnier

THINKMcCANN

Care in action

FOZZY GROUP

Fora

 

 

 

 

29. New technologies and/or Media innovation

Media First Ukraine

#warmstory

Hansa Ukraine

Hansa

Carat Ukraine

RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD!

Danone Ukraine

RASTISHKA

 

 

 

 

30. Product/Service Launch

TBWA\Ukraine

Maestro Beef&Cheddar

McDonald’s Ukraine

McDonald's

Publicis Ukraine

Your burger - your rules

Nestle Ukraine

Torchyn

Hoshva PR

Microlax. How to enter in new category 'fast and gentle' and gain №4 rank for 6 month

Johnson &  Johnson Ukraine

Microlax

Oschadbank

Small business - big deal

Oschadbank

Oschadbank. Build yours

THINKMcCANN

Retro-innovation

Carlsberg Ukraine

Lwiwske Eksportowe

THINKMcCANN

Anti-compote from anti-granny

Carlsberg Ukraine

S&R Garage

THINKMcCANN

A story of viral contamination with Colorista

L’Oreal Paris

L’Oreal Paris

 

 

 

 

31. Most effective use of social media marketing

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

Leo Burnett Ukraine

#MoneyCanChallenge

“Tabletochki” Fund

Tabletochki

Kinograf

#FairBnB

Beer Point

Beer Point

 

 

 

 

32. Data-driven/programmatic

Isobar Ukraine

Pharma Digital Pioneer, or How to become a market leader via digital

Bayer

Bepanthen® Plus

 

 

 

 

33. Single Impact Engagement

Saatchi&Saatchi

How Rebra&Kotlety gastro-bar "hacked" Champions League final

Gastrobar Rebra&Kotlety

Rebra&Kotlety gastrobar

Gres Todorchuk PR

Uncounted Since 1932

Ukrainian Leadership Academy

Ukrainian Leadership Academy

Gres Todorchuk PR

The Opera No One Heard

NGO Vidchui

NGO Vidchui

Rockets. Growth R&D

Aperitivo Time

Bacardi-Martini Ukraine

MARTINI

 

 

 

 

34. Short Term Effects

Rockets. Growth R&D

Before And After New Year

MHP S.A.

Nasha Ryaba

Rockets. Growth R&D

Aperitivo Time

Bacardi-Martini Ukraine

MARTINI

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

PlusOne

Book Forum. Reinvention

Publishers’ Forum

Publishers’ Forum

Kinograf

#FairBnB

Beer Point

Beer Point

Initiative

AXA Start the morning properly

Lantmanen AXA

AXA

 

 

 

 

35. Long-term Effectiveness

Rockets. Growth R&D

Martini. Reboot.

Bacardi-Martini Ukraine

MARTINI

ISD Group

Huggies. born for hugs 2018

Kimberly-Clark Ukraine

Huggies

BBDO Ukraine

A Confrontation of Worlds

PepsiCo

Pepsi Cola

THINKMcCANN

How Garage revived a non-trendy category and became its leader

Carlsberg Ukraine

S&R Garage

THINKMcCANN

KOMOn to the processed cheese market!

KOMO UKRAINE

KOMO

THINKMcCANN

How to become CHEESEreous player

KOMO UKRAINE

KOMO

 

 

 

 

37. Loyalty

Kinograf

#FairBnB

Beer Point

Beer Point

 

 

 

 

38. Experiential Marketing

Rockets. Growth R&D

Give the fire on the festival

MHP S.A.

Appetytna

TWIGA UKRAINE

Let’s PUMB, PUMB, PUMB!

FUIB

FUIB

Rockets. Growth R&D

Aperitivo Time

Bacardi-Martini Ukraine

MARTINI

 

 

 

 

39. Business Challenge/David vs. Goliath

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

 

 

 

 

41. Single Communication Channel

Postmen DA

Electrolux Ultra Silencer

Electrolux

Electrolux

Leo Burnett Ukraine

#MoneyCanChallenge

“Tabletochki” Fund

Tabletochki

Media First Ukraine

The theory of large numbers

DILEO Farma Ukraine

Tantum Verde

THINKMcCANN

A story of viral contamination with Colorista

L’Oreal Paris

L’Oreal Paris

 

 

 

 

42. Sponsorship

Carat Ukraine

SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH

Philips Ukraine

Philips

 

 

 

 

43. Seasonal Marketing

THINKMcCANN

Beer climate change

Carlsberg Ukraine

Lvivske

Kinograf

#FairBnB

Beer Point

Beer Point

THINKMcCANN

SEASON OF HOT POTAGE SOUPS

Nestle Ukraine

Torchyn

 

 

 

 

44. Corporate Reputation

Grape Digital

MHP Start. Employer’s brand for new specialists

Myronivsky Hliboproduct

Mironivsky Hliboproduct

1+1 media

The Ideas People

1+1 media group

1+1 media group

 

 

 

 

45. Youth Marketing

Rockets. Growth R&D

Give the fire

MHP S.A.

Appetytna

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

DTF Agency

The BASE Kyiv

adidas

adidas

#Oddee Agency

Pit Bull Battle V

New Products Group

Pit Bull

Publicis Ukraine

Your burger - your rules

Nestle Ukraine

Torchyn

Havas Digital Kyiv

Durnev watches stories (how it all began)

Nestle Ukraine

Lion

THINKMcCANN

Anti-compote from anti-granny

Carlsberg Ukraine

S&R Garage

 

 

 

 

46. Branded content & Branded Utility

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

U.N.C.L.E.

Huggies Club YouTube community

Kimberly-Clark Ukraine

Huggies

 

 

 

 

47. Native advertising

Kinograf

#FairBnB

Beer Point

Beer Point

Havas Digital Kyiv

How to overtake the growth of the market ten times, endangering the product ten times?

ASBIS Ukraine

Ultimate Ears

Black Box

E-katalog. How to make someone`s content to work for you

NADAVI TRADE SYSTEM

E-katalog

 

 

 

 

48. Celebrity Sells

Zenith

The very same feeling when you're with Pure the coolest one

L’OREAL UKRAINE

Pure/Garnier

THINKMcCANN

To the legendary Final with the legendary Sasho

Mastercard-Ukraine

Mastercard

Digital Choo Marketing Agency

How the Bald one earned a spot on the couch

Pari-Match

Parimatch

Gres Todorchuk PR

Celebrity Alphabet

NGO Vidchui

NGO Vidchui

Carat Ukraine

HOW TO TRIPLE DIGIT ROI

Philips Ukraine

Philips

Y&R

In Sport We Trust

IDS Borjomi Ukraine

Morshynska Sport

 

 

 

 

49. Cross Media Storytelling

Rockets. Growth R&D

Before And After New Year

MHP S.A.

Nasha Ryaba

Postmen DA

#SCHOOLmania

1+1 media group

1+1 media group

#Oddee Agency

Pit Bull Battle V

New Products Group

Pit Bull

PlusOne

Book Forum. Reinvention

Publishers’ Forum

Publishers’ Forum

THINKMcCANN

A ball can start priceless stories

Mastercard-Ukraine

Mastercard

TV Ukraine

Grand show «Liga Zirok»

TV Ukraine

TV Ukraine

 

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